![](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/989f2081-f012-47e9-824d-7c33e2ab7834/Final-Image-3.jpg)
Hereabout
Reimagining the way people build a home
We worked with Hereabout to identify their core narrative. Then we created a consistent voice and tone for the brand, designed their messaging framework, and developed all the copy for their launch in 2021.
Design collaboration with Amy Fuller
CONTENT STRATEGY
VOICE + TONE
COPYWRITING
![hereaboutblp.png](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/fd98a317-59c3-4f0d-8ca3-ae538d91048a/hereaboutblp.png)
![HA8.png](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/d9e82706-1c4c-4d3c-9007-27e070a0dc87/HA8.png)
![HA1.jpg](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/6228dc9a-a51c-4c25-997b-1e091dfd171a/HA1.jpg)