![](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/006efdad-7825-4906-ac5d-af1d32449cab/Guava8.jpg)
Guava
Launching a digital banking hub for Black entrepreneurs
We partnered with Guava to identify their core narrative, create a consistent voice and tone, design a messaging playbook, and develop their content strategy via social media and email. Coming in 2022.
BRAND STRATEGY
CONTENT STRATEGY
VOICE + TONE
COPYWRITING
EDITORIAL + MARKETING CONSULTING
![guava4.jpg](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/d89bd6e8-4173-49f6-b7f9-337b11930138/guava4.jpg)
![guava3.jpg](https://images.squarespace-cdn.com/content/v1/61dcb6322a64e1241be6420f/d0e77e8e-3b64-4fb5-a6ae-64c478f234ba/guava3.jpg)